Last week I created a new blog for the LEADER Fund in the North Wessex Downs AONB. Essentially this becomes the website for the Local Action Group – the people who manage the fund.
Since it’s important for the group to be able to self-manage the website, and update it frequently, I made the blog at WordPress. The content management system is simple. Plus, even with the free basic service provided by WordPress, the blog design system allows for improvements to ‘brand identity’ as that develops. For a small fee the design possibilities can be expanded hugely.
I also secured the domain name www.northwessexleader.org.uk and forwarded the URL to the blog. This will be helpful for 3 reasons:
- a simple web address is easier to remember
- it adds a lot of potential to develop their website
- the group can develop a 2-tier web presence in future
A sense of arrival
A straightforward blog facility can achieve much more than just raised awareness amongst their target market, the local community. This web presence will also boost the new organisation’s sense of progress and identity (earlier I mentioned branding, a good next step to examine) and it highlights the need to make a dedicated effort in marketing their campaign.
Even when you are ’selling’ money, people need to know about it, recognise rapidly if it is relevant to them (or a friend!), and understand how to get it.
As a photographer, what I like about the 
